We talked to our friends at different non-profits, charity organizations and everyday donors who are required to donate by their religions.
Our hypothesis were confirmed that donors want to be ensured that their contribution can actually make an impact.
However, we were surprised to learn that regardless of how credible a person or organization can be, they can still mismanage money. When donation and money management are done manually, human errors lead to mistakes. We also were surprised to learn just how skeptical donors in other countries are of their donation prospects. In one instance, a hospital in Brazil receives donations based on the fact that the family who runs the hospital is known to be trustworthy. We want to ensure that the hospital itself can have this same level of trust by providing credible tracking of its funds to ensure transparency and foster greater trust.